Are you in transition? Are your aspirations being transported? Or do you just want to translate your time into tangible success.

Consider getting a Personal Brand Makeover.  We often allow the challenges of our personal, professional, or economic environment to dictate how aggressively we pursue opportunities to advance our life.  But there is no better time to assess your skills, hone your capabilities and begin to live the essence of what you want to be known for.  So now is the time to makeover your brand.  Here are five tips that will help.

1.  Break a Routine that holds you back From Your Greatness

Have you ever thought about how much weight you gain when the same actions continue to hold you back from achieving your success?  We often don’t think about the repeated actions and routines we do each day that yield no value but when you focus on demonstrating value for your time you allow your actions to build a brand for success.

• Step 1 - Select one action in your personal or professional life that you believe is holding you back from achieving your goals.  Now create a new behavior pattern that is the direct opposite of the thing that holds you back.  

2. Create a Mental Closet to Hang Up Your Junk
Do you have a place to check your mental junk?  A place, where each day you can clean out the thoughts and experiences that decrease your confidence? If not then now is a perfect time to create one.  To transform your brand you have to reshape your outlook.

• Step 2 – Designate a physical space, time period or location that you will devote a set time each day to clean out your negative thoughts.  When you focus on increasing the positive interactions you have with your own thoughts you create positive actions that shape your results.

3. Dress Yourself with a Daily Occupation in Mind
When you wake up each morning who are you? And what skill are you practicing each day?  We often do not think of our personal appearance as an occupation but you are often judged by how you look, and what your look says about your perceived capabilities. A significant part of your brand centers on how others perceive you in the first three seconds of making eye contact.  To ensure that what you wear conveys who you are and the quality of an encounter with you try dressing yourself each morning with an occupation in mind.

• Step 3 – Pick out your daily wardrobe based on an occupation you will portray through your personal appearance.  When you become the CEO of “You”, you become the Chief Executive of your Outcomes.

4. Reface Your Facebook…or whatever Online Face or Book You Have
Today “people meet you before they meet you”.  If your online brand has nothing good to say about who you are, and the value that can be assessed to your talents and skills then you may be dismissed before entering any room.   

• Step 4 – Evaluate your facebook page or twitter posts and ask yourself?  What are three words that someone would use to describe you after visiting your page?  Take those same three words and compare it to what your resume or employment history says about you.

5.  Take Your Elevator Speech to the Next Floor
If you were given thirty seconds to tell someone why they should hire you or select your business as a service what would you say?  Your ability to communicate your personal brand value is just as important as the skills you possess.

• Step 5 – Craft a personal brand value statement that states what makes you unique and valuable and demonstrates your contribution to a prospective employer or buyer.

 

About Kaplan Mobray

Kaplan Mobray is an acclaimed author, career coach and motivational speaker on topics ranging from personal branding, leadership and networking to public speaking and success.  For more than fifteen years he has led corporate marketing, advertising, and brand development initiatives for Fortune 500 companies. Kaplan speaks to a variety of audiences, including professional organizations, colleges and universities, sales forces, and corporations. His presentations have been described as insightful, engaging, and life changing. He has been featured on CNN, CBS, NBC, BET, Fox News, in Businessweek, Ad Age and shared his message to NFL players at the 2010 NFL Superbowl weekend in Miami.  Kaplan serves as a frequent content contributor to the national media and an active advisor to leading business school professors.  A graduate of the University of Pennsylvania’s Wharton School and College of Arts & Sciences, Kaplan was named one of the Top 40 Under 40 by the Network Journal Magazine and received the 2008 Rising Star Award by the National Association of African Americans in Human Resources (NAAAHR).  Kaplan serves on the national board of the Association of Latino Professionals in Finance and Accounting (ALPFA).  His best-selling book, “The 10Ks of Personal Branding” is available at barnesandnoble.com, amazon.com, and as a Kindle e-book.  A special audio album is also available on .  Visit the author Kaplan Mobray online at www.kaplanmobray.com.

   

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